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Communication Guide

• Message from the President
• The SUNY Cortland Name

The SUNY Cortland Brand

• Brand Essence
• Brand Promise
• Brand Attributes
• Elements of the Brand
• Theme
• Tagline
• Language
• Individual Unit Expression

Graphic Elements and Standards

• College Logo
  • Logo Usage
  • Logo Downloads
  • Athletics Logo
• Brand Graphic/Bridge
• Typefaces/Fonts
• Colors
• Photography/Imagery
• College Seal

Stationery

• Letterhead
  • Logo Usage
  • Standard Letter Format
• Envelopes
• Business Cards
• Fax Cover Sheet
• Memorandum

Writing Style Guide

• An A-Z Reference
• Writing Style Guide (PDF)

Electronic Communication

• E-Mail
• Online Newsletters
• PowerPoint Presentations

Web Standards

• Accessibility
• CMS FAQ
• Content
• Design
• Policies

Promoting News and Events

• The Bulletin
• Campus Visual Messaging System
• Columns
• Cortland Standard Weekly Calendar of Events
• News Releases
• Speakers Bureau and Campus Experts

Facts about SUNY Cortland

Contact Us

Logo Downloads

Use of the images below is governed by the SUNY Cortland Communications Guide.

To download graphics please use the links to the right of the sample logo.

If you have questions about the use of these logos please refer to the Communications Guide or contact the Publications and Electronic Media Office at (607) 753-2519 or at publications@cortland.edu.

Sample	Black and white version	Color version
SUNY Cortland Logo	Black JPEG Black EPS White EPS White GIF Black GIF	Color (RGB) JPEG PMS 186 EPS CMYK EPS Color GIF
SUNY Cortland Seal	To use the college seal, please contact marketing@cortland.edu
SUNY Cortland Athletics Logo	Black and White JPEG Black and White EPS	Color JPEG Color EPS
SUNY Cortland 2D Campus Map	2D Map PDF
SUNY Cortland 3D Campus Map	3D Map PDF