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Communication Guide

The SUNY Cortland Brand

Graphic Elements and Standards

Stationery

Writing Style Guide

Electronic Communication

Web Standards

Promoting News and Events

Facts about SUNY Cortland

Contact Us

Individual Unit Expression

To effectively associate the brand attributes of SUNY Cortland repeatedly and consistently with the College, a sole visual representation of the College will be used.

The SUNY Cortland logo and school colors — Cortland red and white — are the primary identifiers for all schools, units, departments and programs of the College and must be used prominently in all communications.

To emphasize the College logo as the primary identifier, separate logos that represent individual units or programs will be discontinued beginning July 1, 2008.

All new stationery must adhere to the standards and specifications identified in the Stationery section of this guide.

The use of personal or individual letterhead and envelopes has been discontinued in order to place the primary emphasis on the College, school, unit, department or program.