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Communication Guide

The SUNY Cortland Brand

Graphic Elements and Standards

Stationery

Writing Style Guide

Electronic Communication

Web Standards

Promoting News and Events

Facts about SUNY Cortland

Contact Us

Colors

The official school colors are Cortland red and white. These colors are to be used on all internal and external materials and must correspond with the color values listed below.

A secondary color palette has been developed to support and complement the official school colors. It consists of a range of fall-like tones that represent the ambience of our location. This palette allows the addition of secondary colors to enrich our brand while softening and accenting the bold primary palette.

Color Values for Print and Web Production

The color value used is contingent upon the medium. PMS or CMYK are used in print, while RGB or Web values are for television or screen use.

Pantone 186

PMS 186
CMYK 0-100-81-4
RGB 227-25-55
Web #e31937

White swatch

PMS White
CMYK 0-0-0-0
RGB 255-255-255
Web #FFFFFF

Secondary Palette Swatches

PMS Warm Gray 2

PMS Black
CMYK 0-0-0-100
RGB 0-0-0
Web #000000

PMS Warm Gray 2

PMS Warm Grey 2
CMYK 0-2-7-9
RGB 233-227-216
Web #e9e3d9

Pantone 371

PMS 371
CMYK 43-0-100-56
RGB 79-111-25
Web #4f6f19

Pantone 5777

PMS 5777
CMYK 10-0-49-28
RGB 176-181-121
Web #b0b579

Pantone 144

PMS 144
CMYK 0-48-100-0
RGB 248-151-29
Web #f8971d

Pantone 209

PMS 209
CMYK 0-100-34-53
RGB 134-0-56
Web #860038

 

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